The Conceptual Framework of Sports Marketing : Between Strategies and Digital Transformations

Abstract

This study aimed to highlight the conceptual framework of sports marketing in light of rapid digital transformations, and how traditional strategies can integrate with modern digital tools. The study also sought to understand the impact of digital transformations on sports marketing strategies and how sports organizations can leverage modern technologies such as social media, artificial intelligence, and augmented reality to enhance engagement with audiences and achieve effective marketing goals.
The paper concluded that combining traditional strategies such as television advertising and sponsorships with digital tools like online marketing and social media can improve the effectiveness of sports marketing campaigns.