Impact of Organized Retailing On Unorganized Retailors – An Analytical Review With Special Reference To Tirupati City, A.P.

Abstract

Today, India's economy is mostly thriving in the retail sector. It is anticipated that this trend will last for the next two to three decades and investors, real estate owners, corporate executives, and entrepreneurs are all paying adequate attention to it. A few of the elements propelling Indian retail are the availability of high-quality goods, shop space, a greater selection of products, and brand communication. A new organized retail sector has arisen within the retail business, giving the Indian retail sector a rapid boost and contributing significantly to job creation. The rationale of the study is to investigate the nature of the changes in the retail industry brought about by the organized form of retailing and the consequences of switching to this new model. The study is also intended to assess the impact of the entry of organized retail stores on existing unorganized retail stores and to find out the degree of satisfaction of consumers from organized retail stores and unorganized retail stores as well. The study makes use of primary data collected from unorganized retail stores and customers. The major chunk of data involves field investigation. Therefore, the study is empirical in nature.