MARIAM; BABU, N. Dora. A STUDY OF BUYING BEHAVIOURAL PATTERN OF GENERIC DRUGS AND BRANDED DRUGS. Well Testing Journal, [S. l.], v. 32, p. 46–57, 2023. Disponível em: https://welltestingjournal.com/index.php/WT/article/view/64. Acesso em: 6 feb. 2025.